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Saturday, June 10, 2006

What about model types for the upcoming Fall/Winter shows and campaigns? The Brazilian agents at Fashion Rio think brunettes will be popular - this is also evident in the "hip in NYC" model lists, where blondes are nowhere near as dominant as they used to be.
Of course, women's fashion sells to women, and most women would rather be blonde and see blondes on mag covers, editorials and ads. This is not the case with men any more, despite what certain types would want you to believe - in real popularity polls, a majority of men -even in the US/UK- say that they like brunettes better. This fact is however of little importance to the fashion world, and the shift to brunettes is probably just another seasonal trend...
New names so far - Ford is promoting Bruna Sotilli and Julia Robazzi (in the pic) who are slated for over twenty Fashion Rio shows each. As for comebacks, the impressive Guisela Rhein is back in the limelight, with a new agency. Stephanie Oliveira is 14 yo and the daughter of footballer Bebeto, she may grab some attention thanks to the World Cup. There are a couple of names that are somewhat hip in NYC fashion circles since last season - and Rowland, after getting mud on his face (several Brazilians he kicked out last summer became international successes with Ford) went back to Brazil to "discover" a couple of fresh (ho-hum) faces...knowing how NYC modeling operates, any nobody can become the new No 1, so commenting on traditional model qualities is probably a waste of time...
Ford NYC has had some success with young cute brunettes, so they continue with the same recipe...I think Vika Sementsova is a dozen times cuter and a better mod that these brazucas, but DNA seems more interested in selling "services" to their mods than promoting them...
I've mentioned before how IMG NYC ignores sexy Brazilians (Jeisa sells to a different market) - probably coz someone is afraid Gisele's value may be diluted by any comparisons...this is killing the careers of mods like Bianca Klamt, who is with IMG but she may as well not exist - the reasons why some would rather avoid comparisons are obvious...

2 Comments:

At 6/13/2006 10:59 AM, Blogger drakulita said...

Any news about Jeisa? I'm running jeisa-chiminazzo.com

 
At 12/06/2007 3:22 PM, Blogger Bianca said...

This comment has been removed by the author.

 

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