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Thursday, June 29, 2006

Anyone knows what happened to Elizabeth Perfoll? Last I heard, she was in a campaign for Riachuelo in Brazil (pic, right)...she is somewhat famous for being Kaka's ex-girlfriend, they broke up just before the World Cup in Korea, four years ago...I met her in a model contest when she was 15 yo, she is probably taller than even Ana Hickmann
The blonde is Marina San Vicente




You've noticed that I am paying little attention to US fashion mag financial data this year - the main reason is that since the Conde Nasties decided to accept crappy advertising from Wal-Mart and the like, to save A Wintour from the embarassment of posting more yearly DECREASES in ad-page count, the game is rigged...so the plain stats will tell you little.

This blog has consistently exposed the true -and very shitty- financial performance of US Vogue for many years, very different from the picture painted in the glowing press reports you may have seen in Conde Nast -friendly media...to understand how the competion has cought up with AW's rag, note the following data, for Jan-May 2006:



Notice that US Elle, with 879 ad pages, generates 96 mil while Vogue's 1132 ad pages account for 141 mil...

As for the US dollars that each ad page generates - 10.92K for Elle and 12.46K for Vogue, a very small difference...

Note the data for the "prestigious" W - every ad page generates only...7.59K dollars !!!! No wonder they keep publishing semi-nude photos of Kate Moss...

Remember what you have been told all these years? That maybe Vogue isn't doing all that great when it comes to circulation, but because it is so "prestigious", the mag can generate far more dollars from the same ad pages than anyone else. It seems however that despite all the "new prestige" (like AW's "new elegance" and "new beauty") that Wal-Mart has brought to Conde Nast, things are not exactly all that rosy...