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Wednesday, June 22, 2005

The countdown to Sao Paulo FW has started - the shows begin next week, on the 28th. It's going to be a big event, since they celebrate their 10th anniversary.
The bikini heavy artillery starts on the first day with Cia Maritima - Água de Coco, Água Doce, Sais and Rosa Cha follow.

Ana Beatriz and Jeisa are already in Sao Paulo - they were seen shopping together in the Jardins area. The official SPFW site announced some good news - the return of Renata Maciel to Brazilian catwalks.
Meanwhile, Marcelle Bittar's agent stated that she is "too chic" for Ronaldo.
Fashion Rio roundup - the excitement wasn't as big as last year, while Naomi C and Gisele provided most of the publicity, as usual. Isabeli was supposed to be the big No 2 this time around, but the media frenzy did not materialize - maybe we have to wait for SPFW. Many of the hip names were missing, but the casting (over 100 models and 14 agencies involved) included some interesting new and familiar names.
In the pics - Ana Bia and Jeisa, Talytha Pugliesi, Daniela Lopes, Michele Alves, Gisele and Jeisa, Juliana Imai, Isabeli, cute Yasmin Brunet and even cuter 14 yo Camila Finn.

It's amazing to see people still using the same lame arguments that model agents employ to fool their teenage mods, when they try to judge fashion models and their abilities:

a. "She has only one look". Gisele has exactly one look, one hairstyle and dresses the same since 1995. It never seemed to bother anyone in "high fashion".
Kate Moss looks exactly the same since she had long hair in the 1995 Pirelli calendar - nobody ever asked her to change.
If the agent can't sell the mod successfully as is, he/she has to give her a "makeover" - fashion people can fall in love with a mod they used to ignore, just because she changed her hairstyle. Leticia Birkheuer wasted over four years in NYC getting nowhere before she got her "Linda E" hairdo, which she has now abandoned. All this has more to do with the mentality of the fashion "pros" rather than any actual problem the model may have.
In fact, the models who tend to lack versatility are the "quirky" ones - it's hard to imagine how Lily Cole or Gemma Ward can change looks - and if they do, what sort of appeal they may have, beyond the trendy "bug" or "dollface" image they were chosen for.

b. "She can only do sexy". Just because her agents can't or won't sell her to different markets doesn't mean the mod is "limited" - in Europe, where the idiotic NYC mentality of distinguishing between "sexy" and "high fashion" mods does not apply, models like Petra Nemcova or Adriana Lima can do anything, from Couture and beauty to shampoo, catalogues, TV commercials and swimsuits. That's exactly what the 90s top models did - and that was the reason they commanded a higher rate, not because some asshole decided they should be the "hippest".

c. "She is too commercial" - that's what the pissed agent says when his "high fashion" mod abandons him. Again, some agents manage to sell their ex-GUESS models to Prada, others are not so competent. Are there really models who are not suitable for fashion shows? If she has the "model of the moment" stamp of approval, the show organizers will use the mod, whatever she looks like. Traditional model qualities are no longer a requirement - the Milanese claimed that Karen Elson was "too fat" and couldn't catwalk properly when she first showed up in Milan in 97/98, but they've never complained since.


At 6/22/2005 2:06 PM, Anonymous Sparrow said...

Love love LOVE this blog. It's a joy to read.

At 6/22/2005 9:21 PM, Anonymous Anonymous said...

Actually SPFW begins june 28th but there's an opening party on the 27th that Gisele may or may not appear.

Great text by the way, some agents can be really dull.

Ana ;*

At 6/23/2005 7:17 AM, Blogger FV said...

Well, if the party on the 27th is open to "accredited journalists" and models alike, we may see some interesting pics...

The thing is - agents always blame the model - it's the model's fault even when they can't market her properly.
These days they look mainly for "fresh faces" who don't even know how to catwalk - they think the mods may be more appealing to the high fashion crowd this way. Then, when the mod goes nowhere, coz she is ignorant, it's her fault - because she is not "professional" enough !!!

At 6/23/2005 3:19 PM, Anonymous Anonymous said...

You hit the nail on the head. I have a female friend who is a model and she has been told all of what you mentioned. NYC rejected her because she was "too commercial". In fact,when she went to Paris many of the agencies said she was "too sexy". She ended up getting with an agency and now she's been doing editorials more than anything else. She is incredibly versatile and can switch back and forth like Ana B or Adriana. A beautiful woman can be made up or down and look stunning either way. I sincerely hope that the industry goes back to those days of the "Supers"; where gorgeous models reigned and the "look of the moment" came and went with the season.

At 7/01/2005 4:58 AM, Blogger spencer said...

i am constantly being told i am too commercial.


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