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Monday, January 24, 2005

A Wintour again a loser in 2004...

No big news here - InStyle finished the year ahead in total ad revenue and ad pages...

US Vogue performed lousy all year long - but by some amazing miracle, in December 2004, their ad pages went up 31.6% (year average is only 1.8% !!!) and the ad revenue was up 45.8% (year average 11.5%) - compared to Dec 2003.

Despite the obviously "cooked" numbers, Instyle finishes in front, with $357 million (up 22.0%) and 3,368.93 ad pages (up 10.6%) compared to US Vogue, who had revenues of $317 million (up 11.5%) and 3,011.11 ad pages (up 1.8%)

IMO Vogue should have finished in the minus column in the ad page count, but they obviously played with the December 04 numbers to help AW save face.

You won't be reading any of this in the usual "Conde Nast friendly" publications - AW's minions in the NYT fashion section are busy describing how AW "advised" the losers at LVMH on who the next Givenchy designer should be (as if anybody cared)

US H Bazaar was spectacular, with ad revenue up 42% and ad pages up 31%, compared to 2003 - while US Elle did very well, with revenue up 21.9% and ad pages up 12.7%. W and Allure did only slightly better than Vogue.

6 Comments:

At 1/25/2005 3:48 PM, Anonymous Anonymous said...

How do you become a model at age 12?

 
At 1/25/2005 5:34 PM, Blogger FV said...

You need to be "discovered" - unless your family has contacts with influential people...

Gianne Albertoni was discovered at 13 in Sao Paulo and was catwalking for Versace a few months later in Milan, Ana Beatriz was spotted at 13 by a model agent on a Rio beach etc

Many recent fashion model contest winners are 13 or 14 yo

 
At 1/26/2005 2:12 AM, Anonymous Anonymous said...

Funnyfan:

HAHAHA! I find it ABSOLUTELY hilarious that the numbers for Vogue are so low and so obviously faked to save face! I've always thought the Voguies were annoying as all hell-- the US mag is just a tarted up version of People (complete with stupid celeb interviews), and the Voguies always act as though they're SO special. Their magazine is sold in drugstores everywhere, on the same rack as US Weekly, so whatever.

 
At 1/26/2005 6:17 AM, Anonymous Anonymous said...

Who's the new Givenchy designer?? They should just close the house already, either that or accept that it's never gonna be Breakfast at Tiffany's again.. I did love Alexander McQueen at Givenchy, their biggest mistake was to let him go.

-Carola

 
At 1/26/2005 6:29 AM, Anonymous Anonymous said...

w did better than vogue?? if it's true, i would guess because they're more objective as to what the magazine's fashion philosophy is, even if they do cater to celebrities and hollywood, they manage it to do it in a smart, classy way... not just pretending to, like vogue

 
At 2/01/2005 10:06 AM, Blogger FV said...

W did somewhat better - but nothing to be excited about. I guess the hip NYC crowd did not appeciate Meisel's "homoerotic Mary Poppins" aesthetic to the extent that was advertised

 

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