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Friday, August 13, 2004

Charlize Theron will be the new Dior J'Adore girl

Dior confirmed that Charlize will appear in ads for J'Adore, starting this season.
"Working with both John and Nick was by far one of the most amazing experiences of my life," Theron said of Galliano and Nick Knight, who shot the campaign.
The contract "is thought to be a three-year deal...between $3 million and $5 million".
So - that's the end for cute Tiuu Kuik.

Last season the news was that Scarlett Johansson was to replace her - apparently the Dior people decided to go with a bigger international name, since Chanel chose Nicole Kidman as their No 5 face - so Tiuu probably got an extra season as the J'Adore girl. Scarlett will be the face of a new Calvin Klein fragrance, hardly in the same league as J'Adore or No 5.

Does this mean that models can't compete with actresses? It certainly means that "high fashion" models can't - both Dior and Chanel use little-known fashion/beauty models extensively in many of their lines.

Charlize btw was a Milan fashion model - she even won a model contest - in the early nineties, but the competition in Europe was so strong at the time that she found herself in LA, looking for a new career.
The last Chanel 5 girl I remember is Estella Warren - the ads were great, as for her modelling, she certainly is better than 95% of the Canuck mods you've been hearing about.

September issue covers are important for US fashion mags - AW bit the bullet and put models on her cover page, inc some new names, hailing the year of the "supermodel". And how does US Elle respond? With Jessica Simpson, "America's princess bride" !!!!!
Yep, Bensimon and Co are probably comatose, this choice is nothing short of ridiculus. Now that AW was proven wrong (remember when she championed celebs over models?) and changes direction, they could simply select a couple of any of the "conventional" mods they regulary feature in eds and who happen to be very visible in campaigns - and see who wins the newsstand buyers, Gemma and Co or the VS/Pantene/L'Oreal/Dior etc faces?
This was a no brainer - they could have gone the populist way, with Adriana Lima/Alessandra Ambrosio, the "elegant" way with Ana Beatriz/Raquel Zimmerman, use someone new but still visible, like Fernanda Motta (Pantene) or Leticia Birkheuer - or even some beauty spcialists (UK Cosmopolitan used Fabiana Tambosi three times in the last year, so she is certainly not costing them newsstand sales!!)
And what do you get instead?
Jessica Simpson !!!
How does this differentiate US Elle from any of the teen magazines? Geesh!!


At 8/14/2004 5:33 AM, Anonymous Anonymous said...

I can't believe US Elle is fronting that tired blonde hag Jessica Simpson on their covers again. Isn't her awful singing career over yet, now that her reality tv show has gotten boring?

I was really hoping for another Adriana Lima cover, though I wouldn't have been angry if they had introduced other good VS models either.

I'm so tired of the trend of using actresses in ads as well. All actresses never want to take risks with their image, so the clothing and perfume ads they star in look like B-list department store flyers. And Nicole Kidman?! What is Chanel thinking?! Nicole used to be very beautiful in her Moulin Rogue/The Others era.

But ugh... look at her candids now:,%20Nicole

She has cleared overdosed on the botox and has the most morbid, dead-looking, waxy white skin now. Her ultra blond hair and shriveled up body doesn't do her any favors either. Her ads are sure to be as ugly as the Paris Hilton Guess ones... unless the Chanel people go crazy with the photoshop and make her look a LITTLE more alive.

The Scarlett Johansson Calvin Klein perfume ads are boring as hell as well. It's just her swooning into the arms of some anonymous man, wearing her patented fish-eyed open-mouthed pose. So overplayed.

I don't have high hopes for Charlize Theron either. I know a lot of people rave about her beauty, but I think she's just a typical upper-class socialite-looking blonde.

At 8/14/2004 9:11 AM, Blogger FV said...

Bensimon and Co seem like they've lost it, first they give multi-page eds to Sophie Dahl, now this.

Nicole was cute whan she was a fresh redhead with Tom Cruise in "Days of Thunder", 14 years ago

Hollywood is trying to make her into a huge star, but there are limits to her appeal.
I think that's the reason they now promote Charlize Theron as an alternative - she is a typical South African blonde babe, but looks far more impressive than the usual Hollywood stars and can appeal to the markets where Kidman won't sell

The vogueys are in trouble, since they want a big name to push, but Gwynnie still bores most people after she made 467 movies or so, and their clentele doesn't like "exotic" of "ethnic" faces - so Nicole is really their only alternative.

Looking at her chin, It is possible that Gemma, Carol Trentini and others were selected coz they look like little Nicoles - NYC/London "high fashion" always had that perversion, picking young girls who "resemble" a much older woman. Psychiatrists may have an explanation for that, I don't.

Nicole does look old, while Charlize is not much different from "Two Days in the Valley", which got her noticed

As for Scarlett, I think she looks like a budget "featureless" version of a number of fashion models - in that CK ad, she looks more like Charlize!!!

At 8/14/2004 9:59 PM, Anonymous Anonymous said...

lol you're right, Scarlett does look like Charlize in those awful Calvin Klein ads.. the anonymous male model is Trent Ford by the way, he was in a movie with Mandy Moore or something.

It was obvious from the beginning that the Tiiu ads wouldn't work. They could've gone in a different direction but instead they chose to shoot it exactly like Carmen's ads.. most people couldn't tell the difference. I have to admit Carmen's ads were fantastic, I bought several bottles of the fragance because of those ads, it doesn't smell THAT good but I guess I fall easily for good advertising. Looking forward to Charlize, she is very gorgeous.

Some months ago there was a pretty good Chanel makeup campaign with Zoe Duchesne, they should use her more often..

I don't know, I prefer to see Jessica Simpson to other starlets, she's still kind of fresh (not many magazines cover) and so it's better than seeing Nicole Kidman or Jennifer Aniston once again. But they should've used a model (even Christy Turlington; I'm not even asking for Vodianova or Jessica Miller or some other "new" girl), it's a September issue after all, take pride on being a fashion magazine for fuck's sake.


At 8/15/2004 7:34 PM, Blogger FV said...

Even US Glamour did the right thing and put Fernanda Motta on the cover (she is the Pantene girl after all) - and Bensimon and Co are afraid to utilize the models that their own advertisers are using...

I wonder if they asked Isabeli for a cover shoot, and if she would accept...
Fernanda Tavares is another mystery - she is so visible with L'Oreal, GAP, etc and they never use her

At 8/16/2004 12:52 AM, Anonymous Anonymous said...

Of course Isabeli would accept. Women needs covers. I don't believe for a minute what the Brazilians said about Isabeli not accepting to do the American Vogue cover with the other models, that's the stupidest gossip I've ever heard of. Brazilians probably got carried away when they heard Isabeli didn't make the cover. But she IS a good choice for any cover, any editorial, any campaign, any show, she is perfect.


At 8/16/2004 7:35 AM, Anonymous Anonymous said...


>>The vogueys are in trouble, since they want a big name to push, but Gwynnie still bores most people after she made 467 movies or so, and their clentele doesn't like "exotic" of "ethnic" faces - so Nicole is really their only alternative.

Ugh, Vogue magazine has been shoving Gwyneth Paltrow in our face FOREVER. Who the hell even likes that woman anymore? Her movies have all bombed since 1999's Talented Mr. Ripley, and even the uptown Manhattan girls deserted her to Sarah Jessica Parker a long time ago.

Scary point and so many new models looking like Nicole Kidman in her prime, except much, much skinnier.

And yes, the more ISABELI FONTANA, the better! She's absolutely gorgeous and unique looking, with that lovely wide jaw of hers. I just wish she'd gain some weight... she lost far too much just to do editorials (no cover yet!) in Vogue. She used to have such a sexy body.

She should have been on Vogue in September, not Gisele Bundchen-- who is utterly used-up and haggardly looking now. Isabeli is now the best and most used brazilian model around-- I wish the US magazines would acknowledge that fact!


At 8/17/2004 7:19 AM, Anonymous Anonymous said...

I just saw the Vogue cover and Isabeli is in it!! They finally had some good judgement. Eugenia didn't make it though.. weird.


At 8/18/2004 12:58 AM, Anonymous Anonymous said...

isabeli, yes...but ana B is YES YES YES.. the best brazilian is ana beatriz.. she is very pretty. i saw the video for her shoot for jlo and that just confirmed that she is amazing looking. please tell me who is prettier than her?? anyone???

At 8/18/2004 8:36 PM, Anonymous Anonymous said...

Malgosia Bela is prettier than Ana Beatriz! where is she, where is Malgosia!??!


At 8/22/2004 4:36 AM, Blogger turtleydoo said...

I've read some negative comments regarding the new Calvin Klein ads featuring Scarlett Johansson. I know that the print ad has already launched, but has anyone actually SEEN the TV ad?

I've had the pleasure of getting to view it and, honestly, I love every second of it. It's very sweet and Scarlett and Trent play off each other nicely. I think it'll change a lot of people's minds about Calvin Klein's choice.

Just wanted to share...thanks!

At 9/17/2004 6:45 AM, Anonymous Anonymous said...

oh my god! check out some pics from nicole's chanel ads. they are amazing!


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